Applying Behavioral Finance in Your Financial Planning Practice

Research in psychology has documented a range of decision-making behavior’s called biases. These biases can affect all types of decision-making, particularly in money and investing. The biases relate to how we process information to reach decisions and the preferences we have. The biases tend to sit deep within our psyche and may serve us well in certain circumstances. However, in investment they may lead us to unhelpful or even hurtful decisions. As a fundamental part of human nature, these biases affect all types of investors, both professional and private. However, if we understand them and their effects, we may be able to reduce their influence and learn to work around them.

Learning Outcome

Participants will be able to:

1. Describe the common errors in information processing;
2. identify the main behavioral biases and heuristics and take them into account when advising a client;
3. Explain the limits of arbitrage and how it impacts to the clients;
4. Explain the formation and burst process of speculative bubbles;
5. Demonstrate an investment plan to help clients to reduce emotional investing.

Learning Outline

Facilitator

Profile of Ms. Pauline Yong

Pauline is a licensed and experienced financial planner who is certified by the Malaysian Securities Commission Financial Planner Representative License (CMSRL) and Bank Negara Financial Advisor Representative License (FAR).

She is also a regular stock market commentator of City Plus FM which is a Chinese business radio station in Malaysia. Pauline is also a course trainer and public speaker at Financial Planning Association Malaysia (FPAM) and Bursa Malaysia. Over 25 years in education, she has accumulated over 50,000 students and conducted over 200 large-scale corporate courses. Other than being a professional financial planner and educator, Pauline is also a bestselling author who has published 6 books on investment and financial planning like “I love stocks”, “I love trading” and I love financial planning. Her articles have appeared in financial magazines as the Personal Money, Money Compass and many more.

Terms & Conditions

• Registration is on a first-come-first-served basis, only 20 seats available.
• Participants need to sit in for both sessions in order to accumulate the points.
• Confirmation is subject to payment before the workshop.
• FPAM reserves the right to amend the program, speaker, date, venue, etc, without prior notice.

Frequently Asked Questions

1. How long will each digital programme take?

Each digital programme is the equivalent of a day’s CE Workshop training for approximately 8 hours. With the lunch break in between, the digital programme will usually take place for 6 hours.

2. Can I attend only half sessions of the training?

Yes, you may. However, you will not be granted full points from respective parties.

3. Which forms of payment can I use?

We accept payment by credit card (VISA / MasterCard / AMERICAN EXPRESS / Discover), by FPX (Affin Bank, Alliance Bank, AmBank, Bank Islam, Bank Muamalat, Bank Rakyat, BSN, CIMB Clicks, Hong Leong Bank, HSBC Bank, KFH, Maybank2E, Maybank2U, OCBC Bank, Public Bank, RHB Bank, Standard Chartered, UOB Bank).

4. How secure is shopping? Is my data protected?

Your data will be handled confidentially and encrypted with SSL (Secure-Socket-Layer) secure server software. The encrypted information of your order, your name, address, credit card or bank details cannot be read by any third party. Credit card payments will also be verified through the 3D secure procedure.

5. Who should I contact if there is any transactional issue or problem purchasing any product / service?

Kindly drop a message below with the problem statement and we will get back to you as soon as possible.