Applying Behavioral Finance in Your Financial Planning Practice by Pauline Yong

RM260.00

Date	10 February 2026, Tuesday (Full-Day Online CE Workshop)
Time	9.00am – 5.00pm
Endorsement	10 FPAM CE Points / 10 SIDC CPE Points (TBC) / 8 FiMM CPD Points (TBC)
Facilitator	Pauline Yong

SKU: N/A Category: Workshops

Research in psychology has documented a range of decision-making behavior’s called biases. These biases can affect all types of decision-making, particularly in money and investing. The biases relate to how we process information to reach decisions and the preferences we have. The biases tend to sit deep within our psyche and may serve us well in certain circumstances. However, in investment, they may lead us to unhelpful or even hurtful decisions. As a fundamental part of human nature, these biases affect all types of investors, both professional and private. However, if we understand them and their effects, we may be able to reduce their influence and learn to work around them.

Learning Outcome

Participants will be able to:

Describe the common errors in information processing.
Identify the main behavioral biases and heuristics and take them into account when advising a client.
Explain the limits of arbitrage and how it impacts the clients.
Explain the formation and burst process of speculative bubbles.
Demonstrate an investment plan to help clients to reduce emotional investing.

Learning Outline

8.30 – 9.00 am	Registration / Pre-Assessment
9.00 – 9.30 am	Introduction to Behavioral Finance What is Behavioral Finance? How is it different from the traditional finance theory of Efficient Market Hypothesis Limits to arbitrage
9.30 – 10.30 am	Limits to Learning Neuroscience People use ‘heuristics’ or intuitions for decision-making Definition of rational vs irrational investors
10.30 – 10.45 am	TEA BREAK
10.45 – 11.45 am	Understand the systematic biases when people form beliefs Availability Representativeness Anchoring and conservatism Overconfidence and self-deception
11.45 am – 12.30 pm	Understand people’s preferences that violate the expected utility framework Prospect theory Emotions and self-control Social Interactions
12.30 – 2.00 pm	LUNCH
2.00 – 3.30 pm	Understand applications of behavioral theory in the aggregate stock market The equity-premium puzzle The volatility puzzle Bubbles
3.30 – 3.45 pm	TEA BREAK
3.45 – 4.45 pm	Incorporating Behavioral Finance into Financial Planning and Case Studies Through case studies, identify and analyze the clients’ mental biases and their circumstances Practitioners to help clients to design an investment plan based on investors’ risk preference. Recommend the right asset allocation to the clients according to their situations. Conclusion
4.4.5 – 5.00 pm	Q&A Session

Facilitator

Pauline Yong,

Pauline Yong Tung Fong is a Certified Financial Planner (CFP®) and a licensed financial planner under the Securities Commission Malaysia (CMSRL) and Bank Negara Malaysia as a Financial Advisor Representative (FAR). She began her career as a research analyst and has over 25 years of experience as a lecturer in economics, finance, and banking.

Since 2017, Pauline has served as a course facilitator for Continuing Professional Education (CPE) programs under the Financial Planning Association of Malaysia (FPAM). She is the author of five books on investment and financial planning and contributes regularly to various magazines and newspapers. Pauline was also a frequent market commentator on City Plus FM, offering insights into stock market trends.

She holds an MBA in Finance from the University of Leicester, UK, and a BBA (Hons) in Finance from York University, Canada. Pauline is a Certified Financial Technician (CFTe), a member of the Society of Technical Analysts (STA), UK, and has passed the CFA Certificate in ESG Investing. She previously served as the Chapter Chairperson for FPAM Johor Chapter (2021–2023).

Terms & Conditions

Registration is on a first-come-first-served basis, only 30 seats are available.
Participants need to sit in for the workshop throughout the day to receive the certificate and to fulfill the endorsement of points.
Confirmation is subject to receipt of payment before the workshop.
FPAM reserves the right to amend the program, speaker, date, venue, etc, without prior notice.

Frequently Asked Questions

1. How long will each physical program take?

Each physical program is the equivalent of a day’s CE Workshop training for approximately 8 hours with the morning & afternoon coffee break and lunch in between. The duration of the program excluding the break is 6 hours.

2. Can I attend only half the sessions of the training?

You will need to sit in for the session throughout the day unless you have a valid reason or a copy of proof.

3. Mode of payment?

We accept payment by credit / debit card (VISA / MasterCard / AMERICAN EXPRESS / Discover), by FPX (Affin Bank, Alliance Bank, AmBank, Bank Islam, Bank Muamalat, Bank Rakyat, BSN, CIMB Clicks, Hong Leong Bank, HSBC Bank, KFH, Maybank2E, Maybank2U, OCBC Bank, Public Bank, RHB Bank, Standard Chartered, UOB Bank).

4. How secure is shopping? Is my data protected?

Your data will be handled confidentially and encrypted with SSL (Secure-Socket-Layer) secure server software. The encrypted information of your order, your name, address, credit card, and bank details cannot be retrieved by any third party. Credit card payments will also be verified through the 3D secure procedure.

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