FPAM Penang Chapter CE Workshop | Innovation in Practice: AI Tools for Modern Financial Planners By Pauline Yong

RM260.00

Date	23 July 2025, Wednesday (Full-Day Online CE Workshop)
Time	9.00am – 5.00pm
CE/CPE/CPD	10 CE Points / 10 CPE Points (TBC) / 8 CPD Points (TBC)
Facilitator	Pauline Yong

SKU: N/A Category: Workshops

In an era fueled by innovation, financial planners are compelled to embrace cutting-edge technologies to optimize efficiency and provide unmatched value to clients. This course offers a comprehensive exploration of how artificial intelligence (AI) is transforming the landscape of financial planning. Participants will delve into practical applications, from leveraging predictive analytics for market insights to elevating client experiences through personalized recommendations.

Learning outcomes encompass understanding the core principles of supervised, unsupervised, and reinforcement learning, as well as the application of AI in enhancing financial modeling and goal-based planning. Participants will acquire the skills to assess client risk tolerance using AI for tailored investment strategies and explore various tools for AI-driven market analysis and portfolio optimization. The course underscores the critical role of data in financial planning, guiding participants to customize financial plans and investment strategies using AI tools while improving client engagement through personalized recommendations.

Learning Outcome

By the end of the course, participants will be able to:

Understand the core principles of supervised, unsupervised, and reinforcement learning.
Understand how AI enhances financial modelling and goal-based planning.
Learn about essential AI marketing tools for financial planners.
To explore the various tools for AI-driven market analysis and portfolio optimization
Emphasize the critical role of data in financial planning.
Customize financial plans and investment strategies using AI tools.
Improve client engagement through personalized recommendations.

Learning Outline

8.30 – 9.00am	Registration / Pre-Assessment
9.00 – 10.30am	Overview of Machine Learning and Artificial Intelligence
Description:	1. Defining Machine Learning (ML) 2. Understanding the core principles and applications of machine learning. 3. Types of Machine Learning 4. Supervised learning, unsupervised learning, and reinforcement learning. 5. Real-world use cases illustrating each type. 6. What is Artificial Intelligence (AI)? 7. Positioning AI as a subset of machine learning. Examples of AI applications in various industries.
10.30 – 10.45am	TEA BREAK
10 : 45am – 12.30pm	Essential Marketing AI Tools for Financial Planners
Description:	1. Social Media management for financial planners 2. Choosing the Right Platforms – an overview of popular social media platforms. 3. Building a professional presence. 4. Creating engaging content. 5. Email Marketing Essentials – crafting compelling emails for clients’ engagements 6. Content creation and blogging to build trust and authority.
12.30 – 2.00pm	LUNCH
2.00 – 3.00pm	Using AI Tools for Data Analysis and Insights
Description:	1. Data-Driven Decision Making 2. The critical role of data in financial planning. 3. How AI enhances data analysis for stock market insights. 4. Predictive Analytics for Financial Planners 5. Leveraging AI for predicting market trends, stock movements, and client behavior. 6. Practical examples and real-world applications. 7. Hands-On Exercise: AI-Powered Stock Analysis
3.00 – 4.00pm	Enhancing Client Experience with AI
Description:	1. Customizing financial plans and investment strategies using AI tools such as Wealthfront, Sigfig. 2. Improving client engagement through personalized recommendations through chatbots and Virtual Assistants in Financial Services 3. Case studies showcasing successful AI-powered virtual assistants. 4. Live demonstration of using ChatGPT or similar AI tools for financial planning consultations.
4.00 – 4.45pm	Integration, Compliance, and Future Trends
	1. Integration of AI Tools into Financial Planning Practices 2. Practical strategies for integrating AI into day-to-day financial planning activities. 3. Addressing compliance and ethical considerations. 4. Emerging Trends in AI for Financial Planners
4.45 – 5.00pm	Q&A / Closing

Facilitator

Pauline Yong,

Pauline Yong Tung Fong is a CFP® (Certified Financial Planner) and a licensed financial planner with Security Commission license CMSRL and Bank Negara licensed Financial Advisor Representative (FAR). She started as a research analyst, and she is a lecturer in economics, finance and banking for 25 years. She is also the course facilitator for the Financial Planning Association Malaysia (FPAM) CPE courses since 2017. She published 5 investment and financial planning books and currently a regular writer for various magazines and newspapers. Currently, she is a regular commentator for City Plus FM radio station for stock market outlook. She received her MBA in Finance from University of Leicester, UK and her BBA (Hons) in Finance from York University, Canada. In addition, she is also a certified chartist (CFTe) in Malaysia, a member of the Society of Technical Analysis (STA) UK and had passed the CFA Certificate in ESG.

Currently, Pauline holds the position of Immediate Past Chapter Chairperson for FPAM Johor Chapter.

Over 25 years taught over 200 large scale corporate courses
Accumulated over 50000+ students
Audience: CEOs, bankers, fund managers, financial planners, university students, SME owners
First Woman Certified Chartist (CFTe) in Malaysia (2013).
National best-selling author for 3 books since 2006 (I love Stocks, I Love Financial Planning and I love Trading)
Published 5 English books, and 1 Mandarin book, sold globally since 2005
Bursa Malaysia appointed speaker 2018 – present
FPAM appointed course facilitator since 2017
FPAM Johor Chapter Chairperson 2021 – present
CEO and Founder of Sigma Wealth Sdn Bhd (Alpha Academy) since 2004
Philip Wealth Planner Top Producer 2020 – 2021
Frequent judge and lecturer at Victoria University Australia since 2015
Industry advisor for UTM （Robo Advisor）
Guest speaker at Women Institute of Management Malaysia 2011-2013
Weekly Stock Market Commentator for City Plus FM 2017 – 2020.
Interviewed by BFM Radio, City Plus FM
Feature writer for Smart Investor, Focus, Money Compass, Citta Bella.
She runs her own blog as a stock commentator and investment guru since 2008, and runs her own YouTube Channel in sharing about her investment and financial planning knowledge.

Terms & Conditions

Registration is on a first-come-first-served basis, only 30 seats are available.
Participants need to sit in for the workshop throughout the day to receive the certificate and to fulfill the endorsement of points.
Confirmation is subject to receipt of payment before the workshop.
FPAM reserves the right to amend the program, speaker, date, venue, etc, without prior notice.

Frequently Asked Questions

1. How long will each physical program take?

Each physical program is the equivalent of a day’s CE Workshop training for approximately 8 hours with the morning & afternoon coffee break and lunch in between. The duration of the program excluding the break is 6 hours.

2. Can I attend only half the sessions of the training?

You will need to sit in for the session throughout the day unless you have a valid reason or a copy of proof.

3. Mode of payment?

We accept payment by credit / debit card (VISA / MasterCard / AMERICAN EXPRESS / Discover), by FPX (Affin Bank, Alliance Bank, AmBank, Bank Islam, Bank Muamalat, Bank Rakyat, BSN, CIMB Clicks, Hong Leong Bank, HSBC Bank, KFH, Maybank2E, Maybank2U, OCBC Bank, Public Bank, RHB Bank, Standard Chartered, UOB Bank).

4. How secure is shopping? Is my data protected?

Your data will be handled confidentially and encrypted with SSL (Secure-Socket-Layer) secure server software. The encrypted information of your order, your name, address, credit card, and bank details cannot be retrieved by any third party. Credit card payments will also be verified through the 3D secure procedure.

5. Who should I contact if there is any transactional issue or problem purchasing any product/service?

Kindly drop a message below with the problem statement, and we will get back to you as soon as possible.