At Principal Malaysia, financial empowerment is driven by practical action and a commitment to making financial planning accessible. Backed by global expertise and a strong local presence, the firm supports Malaysians through key life stages: from education savings to retirement planning and first-time investments. The company makes financial planning approachable, inclusive, and practical.

This vision is championed by over 70 certified professionals (CFP professionals and IFP certificants) who serve as trusted advisors, combining technical knowledge with a people-first approach. Principal actively invests in the growth of this community by sponsoring certification programs to pursue financial planning qualifications, reinforcing its dedication to lifelong learning and professional excellence. 

To further elevate the standard of advisory services, Principal established the Principal Agency Business Academy, a dedicated learning platform designed to nurture consultants in their professional development journey. Through structured training, mentorship, and continuous education, empowers advisors to deliver more insightful, ethical, and client-focused financial solutions.

Innovation with Purpose

Technology sits at the heart of Principal’s outreach, driving financial inclusion through platforms Malaysians already use. One powerful example is the collaboration with Touch ‘n Go eWallet, which allows users to start investing from as little as RM10. With access to over 10 local and global funds, Malaysians of all income levels can participate in wealth creation at their own pace and comfort.

Principal’s digital knowledge centre is another cornerstone. Available 24/7, the platform provides free access to educational content on topics ranging from budgeting to investment strategies. Resources are designed for all ages and are accessible in multiple languages, enabling learning to happen anytime, anywhere.

Across social media: Instagram, Facebook, LinkedIn, and YouTube, Principal connects with a diverse audience through short-form videos, financial tips, and updates on market trends. This multichannel strategy ensures that education is not confined to a classroom but embedded in daily life.

Cultivating Future Leaders

Principal’s investment in future talent is more than symbolic; it is strategic. In 2024, the company partnered with top universities such as University of Malaya, Xiamen University, INTI, Universiti Utara Malaysia, and even international institutions like University of Toronto and King’s College UK. Through its internship programme, Principal welcomed students continuously from these institutions, exposing them to real-world financial practices while nurturing critical thinking and professional growth. By bridging academic learning with practical experience, Principal ensures that the next generation of financial professionals is equipped not only with technical knowledge but also with the confidence to lead.

Creating a Culture of Care

Financial wellbeing starts from within.Last year, more than 250 employees gathered at the office café for a two-day Financial Fiesta, blending learning with a warm, community feel. Booths by the EPF, Insurers, Estate Planners and Pusat Pungutan Zakat offered approachable touchpoints. Staff explored topics like budgeting, retirement planning, and financial resilience through expert-led webinars and engaging, hands-on conversations that brought everyday money matters into focus. 

The company’s care extends beyond structured programmes. When an employee faced severe flooding that damaged their home, Principal stepped in with RM2,000 in immediate aid. This gesture, while monetary, also symbolised a culture that values people above all else.

From Insights to Action

Principal’s role in Malaysia’s financial landscape is defined by more than outreach or operations. The company pioneered the country’s first Target Date Funds under the Private Retirement Scheme (PRS), setting a new standard for how Malaysians can prepare for retirement. Based on a clear timeline toward a retirement year, the fund automatically adjusts its investment mix as clients approach their goals. This removes the need for constant rebalancing, giving individuals a simpler, more guided way to grow and preserve their savings.

Beyond product innovation, Principal leverages strong global research teams to analyse market trends and local investment insights, helping shape effective strategies for the investment solutions it offers. This global-local synergy ensures every solution is informed by real-world data, backed by international experience, and designed for long-term value.

A Commitment to All

Be it through staff initiatives, digital access, partnerships with educators, or pioneering investment products, Principal Malaysia continues to prove that financial literacy isn’t just about managing money. It’s about helping people feel secure, take control, and move forward with greater confidence.