Advisonomics is reshaping how Malaysians experience financial advice by making it more inclusive, personalised, and practical. By blending intelligent tools with human-centred support, the firm delivers expert guidance that’s accessible and impactful. Its reach is broad, yet its approach remains deeply personal.

Turning Advice Into Action    

The heartbeat of Advisonomics lies in Cashku, a digital platform transforming how Malaysians interact with financial advice. With integrated APIs and seamless customer relationship management support, users experience a frictionless journey: from booking an advisor to receiving tailored portfolios and ongoing guidance. The app lets users schedule consultations, access advice through Advisor Notes, and build structured portfolios aligned with financial goals. It also features educational touchpoints and investment tools that simplify complex concepts. This blend of digital efficiency and human expertise ensures financial literacy becomes both accessible and actionable.

Learning That Fits Real Life

Financial education starts at home, and Cashku meets users where they are: online. Its website offers free financial literacy training, available in multiple languages, designed for learners at every stage. The training is self-paced and covers foundational topics like budgeting, investing, and financial decision-making. A standout feature is the gamified financial goal analysis, which turns self-assessment into an engaging, interactive experience. Users can visualise their financial health, receive suggestions for improvement, and take actionable steps while enjoying the learning process. This integration of tech and education makes financial planning less intimidating and more relatable.

The firm also leads from the front at major events. At Bersama InvestSmart 2024, hosted by the Securities Commission Malaysia, Advisonomics joined top institutions to engage over 11,000 attendees. Their booth offered free consultations, fireside chats, and real-time financial planning insights, bridging the gap between industry expertise and public understanding.

Partnerships That Expand Possibility

Cashku believes financial knowledge is most powerful when it resonates with real life. This philosophy is evident in its partnerships with communities and professional bodies, particularly through impactful collaborations.

With the Malaysian Medical Association (MMA), Cashku is embedded directly into the MMA app, reaching 50,000 medical professionals annually. The journey begins with a click, leading users through educational sessions, personalised advisory consultations, and finally into custom-built investment portfolios tailored to their goals. This initiative has transformed how doctors manage their wealth, including success stories of clients who progressed from credit card debt to becoming clinic partners through disciplined planning and investment.

The AirAsia Academy partnership brought free financial literacy training to over half a million users across ASEAN. Similarly, integration with Kakitangan, Malaysia’s leading SME payroll platform, expands Cashku’s presence to employers and employees alike, embedding financial empowerment into everyday systems.

A Space for Women to Thrive

Recognising the unique financial challenges women face,  Cashku hosted a financial awareness training programme designed specifically for women. The four-module course covered emotional relationships with money, budgeting, wealth building habits, and strategic investment. Participants learnt to navigate systemic barriers, build financial independence, and create long-term security by turning financial conversations into a source of confidence.

Workplaces That Work for Employees

Financial empowerment extends into the workplace through customised employee wellness programmes. With partners like AirAsia and IDEAS, Cashku has delivered workshops and one-to-one clinics focused on budgeting, retirement planning, and investing. Each session is tailored using a structured intake: profiling employees, assessing cash flow, understanding their risk tolerance, and building tailored plans. To ensure personalised value, employees complete a 15-question quiz before their session, helping advisors match advice to their financial literacy level from beginner to advanced. Feedback has been overwhelmingly positive, with many participants continuing into advisory relationships after gaining clarity on their financial standing and future goals.

A Movement in the Making

Cashku stands out for its focus on making financial advice truly accessible. By combining digital tools, expert insight and inclusive outreach, it empowers Malaysians to take charge of their financial future with practical confidence. Every course, app and conversation reflects a simple idea: everyone should have the means to make informed financial choices.