For Coreplus Advisory, financial planning begins with people—their goals, stories, and aspirations. Co-founderLim Hooi Hooi has developed a unique financial life coaching programme that combines professional financial planning with the psychology of money.  With a dedicated team of 18 Licensed Financial Planners and financial life coaches, Coreplus guides Malaysians through life’s transitions with empathy and expertise, proving that money decisions are inseparable from life decisions.

Psychology in Practice

Since 2020, Coreplus has championed the integration of psychological principles into financial planning in Malaysia, combining behavioural insights with strategic approaches to help clients manage resources, reduce stress, and make decisions aligned with their values. Whether facing retirement, marriage or career transitions, financial life coaching ensures advice goes beyond numbers and reflects personal goals.

To support this, Coreplus employs tools such as the Return on Life Index, $Lifeline, Money Script, Financial Planning Scorecard, and Financial Lifestyle Wheel. These help individuals assess their financial history, current wellbeing, and future planning. Each report is paired with one-to-one consultations that turn insights into action. Structure meets empathy, empowering confident steps forward.

Educating Through Digital and Print

Education has always been central to Coreplus’s mission. The team leverages digital platforms to make financial knowledge relatable and accessible. Bite-sized Instagram posts, multilingual content on Facebook, blogs, and XiaoHongShu cover topics like money psychology, couples’ finances, and retirement planning in ways that are practical, engaging, and easy to grasp across age groups and backgrounds.

Their influence also extends into print. The publication of SCAM by Coreplus’s Licensed Financial Planner, Dr Selina Dang, anchored a national anti-fraud campaign. Scam awareness talks were held in universities, corporations, and public forums in multiple languages, equipping Malaysians to spot and resist scams with clarity and confidence.

Learning Through Experience

Workshops and roadshows bring Coreplus’ philosophy to life across communities. Couple money-relationship check-ups, financial life checks at Global Money Week, investor days, and entrepreneurship forums turn serious topics into engaging conversations. Interactive games break barriers and spark dialogue, making financial literacy approachable and enjoyable for all ages.

This focus continues through outreach to vulnerable groups. At Ti-Ratana Welfare Home, children learnt money basics through storytelling and games. Retirees attended scam awareness sessions, while low-income communities joined resilience-building activities. At the 50+ Expo, seniors received complimentary consultations as they planned their next chapter. Every effort is driven by one belief: financial empowerment must be available and accessible to all.

Innovation That Connects

Technology amplifies Coreplus’ reach. AI-powered tools generate multilingual podcasts, financial literacy songs, and visual content that simplify complex financial concepts. Using tools like ChatGPT, Sono, NotebookLM, Gamma and Napkin AI, Coreplus delivers accessible, on-demand coaching tailored to diverse audiences. Innovation at Coreplus is personal, interactive, inclusive, and continuously adapts to meet Malaysians’ financial needs.

The firm’s collaborations further this impact. Joint efforts with Heriot-Watt University Malaysia, Taylor’s University, and Sunway University introduced mentorships, competitions, and workshops that nurtured real-world skills. Appearances on platforms such as BFM’s Ringgit & Sense and AiFM strengthen Coreplus’ role as a thought leader, shaping national conversations on personal financial wellbeing.

Embedding Financial Wellness in Community and Workplace

Contribution is embedded in Coreplus. The team regularly delivers pro bono talks, mentors students, judges competitions, and sponsors prizes, driven by a belief in sharing financial knowledge widely across all levels, including corporate settings. At SEGI College, employees at all levels received guidance through money management talks and one-to-one coaching.

The firm also partnered with various organisations to run wellness workshops and coaching sessions for diverse employee groups, including security personnel and support staff. Delivered in both English and Bahasa Malaysia, these inclusive programmes help build stronger financial foundations in both professional and personal lives.

Research That Drives Change

Coreplus’ contributions extend beyond practice. In 2024, a study by Dr Selina Dang on young adults’ financial capability and self-efficacy won Best Research Paperat the National Financial Literacy Symposium. The findings highlight how confidence drives financial action, offering insights that inform future policies, programme designs, and national education strategies.

AI-driven innovation, grassroots outreach, anti-scam initiatives, and award-winning research by Coreplus Advisory demonstrate that financial planning is more than a transaction. It is a journey of transformation shaped by clarity, confidence, resilience, inclusion, and care.