In the heart of Malaysia’s entrepreneurial landscape, Cheng & Co Group stands as a firm built on resilience, collaboration and a vision for inclusive progress. What began as a small accounting outfit has grown into a multidisciplinary group shaped by unity, knowledge sharing and a deep sense of community. The organisation’s transformation reflects decades of steady guidance and purposeful decisions, grounded in a long-term commitment to cultivating financial literacy that reaches beyond the present, into future generations.

Cultivating Financial Awareness at Scale

True to their ethos of service, the firm delivers practical financial knowledge to the public through a variety of accessible formats. The firm’s flagship educational webinars are more than digital sessions; they serve as platforms that break down complex financial topics like tax planning, SME compliance, and succession strategies. These sessions attract both business owners and individuals, bridging gaps in financial understanding with expert-led guidance.

On the publishing front, books and research papers produced by the firm empower readers to take control of their financial wellbeing. Titles such as Fusion of Cultures: Governance Strategies in Asian Chinese Family Enterprise reflect a strong understanding of local business practices while offering insights with broader relevance. These materials, available in print and digital formats, continue to build financial capability at scale.

At the same time, partnerships with universities help nurture the next generation of financial professionals. Career talks and student engagement programmes offer real exposure to the field, connecting classroom learning with practical understanding. By linking education with experience, the firm helps shape a more financially literate workforce for the future.

Technology With a Human Touch

At the heart of the firm’s learning culture is CC Academy, a digital platform created to raise the bar for professional development. With tailored in-house modules and focused microlearning tools, it equips professionals to grow with purpose. Participants earn Continuous Professional Development (CPD) points while strengthening their technical expertise. More than a training portal, CC Academy supports a culture of ongoing learning, helping individuals stay relevant in a fast-changing environment and advancing excellence across the organisation.

Strengthening Futures Through Learning and Access

As a homegrown professional services firm, Cheng & Co Group is committed to uplifting communities through education and engagement. They supported early childhood learning in Sabah by upgrading facilities at Tadika Ceria Kadazandusun, reflecting the firm’s belief that financial literacy begins with access to quality education.

The firm also fosters financial awareness through events like FPAM’s Annual Signature Financial Planning Symposium, which gathers professionals to discuss market trends and practical strategies. Smaller sessions on topics such as property and overseas investments provide accessible, real-world insights.

A Legacy That Begins Within

Cheng & Co Group’s commitment to excellence begins from within. The firm cultivates a learning culture where growth is anchored in practical application and supported by structure. With over 10 CFP professionals across its network, advisory standards are upheld with consistency and care. Staff development extends beyond technical skillsets, with workplace programmes that encourage teams to make sound financial decisions in their own lives. These internal efforts reflect the same values they bring to their clients.

This foundation of strength supports deeper impact, especially through their Multi-Family Office (MFO) Solutions, which help families manage wealth with structure and purpose. In one case, a multi-generational business owner transitioned from individual ownership to collective stewardship, guided by a family charter and supported by a family council. Specialists across the firm coordinated estate planning, tax strategy, investment guidance and insurance advisory. The result is a thoughtful model of governance and sustainability shaped with intention and care, a living legacy built to last.

Where Values Shape Vision

Over the years, Cheng & Co Group has grown with purpose, guided by values of service, learning and progress. Their journey is defined by long-term relationships, steady advice and practical support in boardrooms, classrooms and communities across Malaysia. With each step, the firm continues to earn trust by offering perspective in complex moments and helping individuals and businesses plan their next chapter with confidence.