With digital innovation pushing the industry into new territory, KoiZai offers a clear, modern path for transforming financial services. Founded by Donald Soo, this innovation-driven firm is redefining how financial advice is delivered, experienced, and scaled without compromising on human insight or professional rigour. Its approach reflects a deep understanding of industry realities and the shifting expectations of both advisers and clients, building tools that work in practice, not just in theory.

Transforming the Advisory Landscape with Purposeful Technology

Many traditional financial advisory firms are still tied to fragmented systems that are costly to maintain and hard to scale. KoiZai offers a way out. Its platform is designed to modernise the advisory process from the ground up, with tools that suit the needs of solo advisers, growing practices and institutional players alike. As the industry shifts and client expectations grow more complex, KoiZai helps firms stay equipped, adaptable and ready to serve. It brings together technology, governance and service to support long-term resilience while still honouring the human relationships, trust and clarity at the core of meaningful financial advice.

Technology with Integrity

Technology at KoiZai is not a substitute for human connection. It strengthens relationships between advisers and clients by making conversations clearer and decisions easier to navigate. At the centre of this approach is a proprietary algorithmic and mathematical engine that goes far beyond standard customer relationship management systems. Through a blend of artificial intelligence, machine learning, applied mathematics, and neural networks, the firm has developed a digital backbone that is both reliable and accurate, designed to meet the demands of modern financial practices.

This intelligent system constantly refines financial models to align with evolving client needs. It simulates scenarios, anticipates outcomes, and delivers results grounded in logic and shaped around priorities that matter. It supports advisers in offering evidence-based advice and gives clients the clarity they need to make confident choices across different life stages.

The technology is built with care. It improves speed and accuracy, protects data, strengthens compliance, and reinforces long-term trust. At KoiZai, digital tools work in the service of people, enhancing how financial advice is delivered while preserving the human connection that gives it meaning.

Shaping the Conversation Beyond Borders

KoiZai’s influence extends from local advisory rooms to classrooms and conference halls abroad. The firm plays an active role in financial technology education at UNSW Business School and the University of Sydney Business School in Australia, where its founder and Senior Management team contributes to undergraduate and postgraduate fintech programmes. Through guest lectures, live case studies, and mentorship, KoiZai helps bridge the gap between academic theory and practical application, equipping students with skills that reflect industry realities and prepare them for evolving market demands.

At the FPAM Annual Signature Financial Planning Symposium 2023, the firm shared insights on how digitalisation and scenario modelling can strengthen risk management in modern advisory practices. Drawing on its own implementation journey, KoiZai demonstrated how tools like AI, forecasting models, and life-stage planning features can support ethical, scalable, and accurate advice. These engagements reflect a broader commitment to raising the bar across the profession through clear dialogue, grounded expertise, and shared learning that continues to evolve with every session, speaker, collaboration, and real-world exchange.

A Vision That Scales

Impact is often measured by what holds steady over time. KoiZai envisions a world where financial planning is accessible, consistent, and high in quality regardless of geography, language, or asset size. Its infrastructure gives advisers the tools to guide clients through life’s defining decisions with care and clarity. As digital transformation becomes standard, Koizai shows how well-built technology can strengthen the profession without losing sight of the people it serves.