Some organisations are born out of opportunity, while others rise from personal conviction. YES Financial belongs firmly to the latter. Its journey began when founder John Chan, a survivor of severe coronary artery disease, chose to channel his second chance at life into a mission. Rejecting the constraints of tied-agency models, he established a comprehensive financial advisory firm, holding an Approved Financial Adviser and Islamic FA license from Bank Negara Malaysia, a Capital Markets Services License from the Securities Commission Malaysia, and a Corporate Unit Trust Adviser license from FIMM. YES Financial was more than a business; it was a calling to redefine financial planning services through independent, professional, and regulator-approved channels.

Everyday Conversations that Matter                                 

Financial literacy has the greatest impact when embedded in everyday life. YES Financial has embraced this truth by reaching people through accessible platforms. On Eight FM’s Ask the Expert, Licensed Financial Planners shared tips to help listeners protect themselves from financial scams. On CITYPlus FM, they spoke on topics like festive budgeting, early retirement planning, and saving ang pow money wisely; bringing personal finance into public dialogue in ways that are timely, relatable, and actionable.

This outreach extends to the digital space. The firm’s website acts as a hub, compiling radio segments, educational videos, articles, and downloadable publications. With topics ranging from savings strategies to children’s education planning, this one-stop platform ensures that financial knowledge is not just timely but timeless and always accessible to Malaysians from all walks of life.

Lasting Resources and Real Conversations

Recognising that true education extends beyond the event, YES Financial provides lasting reference materials for families to refer to after events conclude. Its retirement awareness booklet, for instance, offers simple, actionable guidance for Malaysians planning their future. These resources provide a bridge from inspiration to long-term action.

Equally impactful are the firm’s face-to-face engagements. At roadshows and workshops, advisers listen to individual concerns and help participants chart their personal financial journeys. Beyond public settings, the firm’s leadership shapes national education through adjunct professorships and advisory roles, including partnerships with Quest International University. These efforts embed financial literacy into academic training and professional development alike.

Life Milestones and Financial Wellness

Money decisions are often tied to life’s most meaningful transitions. Recognising this,  CEO John Chan and COO Eunice Yeaf became certified trainers for the National Population and Family Development Board (LPPKN)’s pre-marriage programme. Through modules on expectations and marital financial planning, they prepare couples for the realities of building a life together. These sessions go beyond technical advice, weaving financial conversations into the fabric of family and personal wellbeing. They encourage open dialogue between partners on topics like debt, savings, and shared financial responsibilities. In doing so, they lay the foundation for stronger, financially resilient relationships from the very start.

Empowering Workplaces

In the workplace, YES Financial’s collaboration with SMEs delivers customised financial health checks and workshops. By tailoring content to each company’s needs, they promote financial resilience for both individuals and organisations, strengthening employee wellbeing from within.

Research and Leadership

Beyond practice, YES Financial contributes to national thought leadership. Dr Zalina Mohd Ishak, the firm’s Executive Director, has published research that explores how Malaysians interact with financial education. Her work contributes to a growing body of knowledge on best practices for engaging diverse communities, reinforcing the firm’s role as a practitioner and advocate for continuous improvement.

Living the Mission

YES Financial is a story of vision in action. From roadshows to academic partnerships, radio to retirement toolkits, the firm has embedded financial literacy into everyday life. Its people lead by example, offering empathy and clarity in every interaction. It is not just a financial planning firm but a movement of confidence and care, built on a second chance and sustained by purpose. In celebrating YES Financial, we celebrate the idea that true impact begins with listening, teaching, and walking with people wherever they are on their journey.